Data Mining and Social Media for promotion and marketing in the Aerospace Industry

Abstract

Verbatim from Embry-Riddle Scholarly Commons. Not paraphrased, not summarized.

Data mining and social media is an innovative platform for the aerospace industry to focus, promote and market the industry in the upcoming economy. Data mining techniques allow the industry to build a comprehensive system that helps to make intelligent management decisions in a formal system. On the other hand Social Media is used as a tool to ensure maximum return by entering a hybrid media landscape, one where the rapid growth of Social Media complements and enhances the efficiency of the industry. By using trend analysis this research would showcase benefits that the industry will achieve by increasing their profit margins and market competiveness. This research mainly focuses on supporting the aerospace industry to build trust among customers and meeting demand specifications by using data mining techniques and social media platform.

Authors

• Suvarna, Vrushali Embry-Riddle Aeronautical University
• Fink, Mary M. Embry-Riddle Aeronautical University
• Marcuse, Dawn Embry-Riddle Aeronautical University
• Bowen, Brent D Embry-Riddle Aeronautical University

Keywords

• Business Administration, Management, and Operations