King County: A Case Study Model for Strategic Planning in College Aviation Learning

Abstract

Verbatim from Embry-Riddle Scholarly Commons. Not paraphrased, not summarized.

Case studies help students prepare for real-world problems, situations and crises by providing an approximation of various professional environments. Thus, through the examination of specific cases, students are given the opportunity to work issues through the trials, tribulations, experiences, and research findings of others. An obvious advantage to this mode of instruction is that it allows students the exposure to settings and contexts that they might not otherwise experience. One way to study airport issues is through the use of strategic planning case studies. Strategic planning is a process of developing a map or route an airport will follow which identifies what products are to be provided to which customers, where they will be provided, and at what price. Based on the vision and mission statements previously developed, strategic planning summarizes the basic operational tasks, goals, objectives, strategies, and tactics for the airport organization. In this a paper strategic planning, and more particularly a strengths, weaknesses, opportunities, and threats (SWOT) case study analysis is used to evaluate King County International Airport (KCIA). This case study is a suggested model for development of future airport case studies to be used in the collegiate aviation learning environment.

Author

• Rankin, William B Embry-Riddle Aeronautical University