Organizational Acculturation JetBlue Airways through Values-Framed Instructional Design

Abstract

New initiatives across the entire spectrum of academic education are attempting to develop values-based curricula that teach ethical decision making. Can a similar process be used to inculcate organizational culture in a corporate workforce? Embry-Riddle Aeronautical University is exploring the use of values-framed instructional design (VFID), where traditional course contents are structured around organizational core values in order to explicitly and implicitly acculturate corporate workers. The method is currently being used to train instructor pilots at JetBlue Airways as a means of scaling organizational culture in step with ongoing growth. In order to determine the potential role for VFID in future corporate education programs, methodologies must be developed to measure the effectiveness of values based instruction as an acculturation tool and to assess its concomitant impact on the financial performance of an organization.

Author

• Cortes, Antonio I Embry-Riddle Aeronautical University