Leisure Travel Market Potential for a High Speed Civil Transport

Abstract

Verbatim from Embry-Riddle Scholarly Commons. Not paraphrased, not summarized.

A second-generation supersonic airliner, known as the High Speed Civil Transport (HSCT), is now on the drawing boards to replace mid-life Concorde and to expand into longer-range markets beginning early next century. Passenger interviews conducted in May 1994 at Schiphol Airport in Amsterdam, Netherlands, evaluated the largely unknown habits and attitudes of specifically leisure travelers, expected to be a significant segment of a successful HSCT market. In addition to establishing value of time, ticket purchasing habits, and general airline traveling attitudes of leisure travelers, results also indicate that HSCT marketers may have to dispel lingering Concorde stereotypes to win public acceptance.

Author

• Smith, Houston B Embry-Riddle Aeronautical University