Consumer Preferences and Willingness to Pay for Vertiport Design, Amenities, and Services

Abstract

Verbatim from Embry-Riddle Scholarly Commons. Not paraphrased, not summarized.

The rise of urban air mobility (UAM) and electric vertical takeoff and landing (eVTOL) aircraft necessitates the development of well-designed vertiports that align with consumer expectations. This study examines consumer preferences and willingness to pay (WTP) for vertiport design, amenities, and services to inform infrastructure planning and investment strategies. Using a survey-based quantitative research design, data were collected from 500 participants to assess key factors influencing WTP, including convenience, security measures, service efficiency, and premium offerings. Findings indicate that location accessibility, affordability, and streamlined security procedures are primary determinants of vertiport adoption. While aesthetic and retail enhancements contribute to passenger experience, practical features such as climate control, intuitive wayfinding, and noise reduction were rated as more critical. Additionally, three consumer segments were identified—cost-sensitive users, convenience-oriented users, and premium experience seekers—highlighting the need for tiered service models. The study underscores the importance of integrating vertiport infrastructure with existing transportation networks while ensuring a balance between operational efficiency and passenger comfort. These insights provide guidance for policymakers, UAM operators, and urban planners in designing consumer-centric vertiport systems that enhance market acceptance and financial viability.

Author

• Ison, David C. Embry-Riddle Aeronautical University

Keywords

• urban air mobility
• vertiports
• consumer preferences
• willingness to pay
• eVTOL
• transportation infrastructure
• Aviation
• Management and Operations
• Science and Technology Studies
• Urban Studies and Planning